Mach1 Kart and V&S GmbH, with its “AI in SMEs” (KIM) program, are launching a new partnership that goes far beyond traditional sponsorship.
Together, we aim to transfer the success principles from professional motorsport into the business world – and vice versa.
The focus is on exchanging ideas about teamwork, leadership models, precision, and the targeted use of artificial intelligence (AI). Just as we react to milliseconds on the race track, SMEs need fresh impulses to act faster, more precisely, and more future-oriented.
“Motorsport and corporate management have more in common than one might think. We are delighted to have found in KIM a partner who, like us, is committed to performance at the limit – in the spirit of a strong SME sector.”
Martin Hetschel, Managing Director of Hetschel GmbH & Co. KG
Planned Activities
- Joint events and knowledge formats
- Behind-the-scenes insights into the Mach1 works team
- Exchange on high-performance strategies in motorsport and business
With this partnership, we want to demonstrate: High performance never happens by chance – it is the result of precision, responsibility, perfectly coordinated teamwork, and modern technology.
Contact for press inquiries:
V&S GmbH – KIM (Artificial Intelligence in SMEs)
Press contact: Uwe Kreyenborg
📧 Kreyenborg@v-und-s.de
🌐 www.kim.v-und-s.de
Hetschel GmbH & Co. KG – Mach1 Kart
Press contact: Richard Allrich
📧 richworks@allrich-frey.de